The Standard Ten was a small car produced by the British Standard Motor Company (discontinuously) from 1906 to 1961.
The name was first used in 1906 as the 10 hp, with a 631 cc 2-cylinder side-valve engine. It was re-used from 1934 to 1936 and again for the "Flying 10" launched in 1937, and produced until the outbreak of World War II. The name originally was a reference to the car's fiscal horsepower, in turn a function of the surface area of the pistons, and never a direct measure of the power produced by the engine. Like other manufacturers, Standard continued to use the name to define the approximate size of their 'Ten' model long after the origins of the name had, in Britain, become inapplicable.
The Ten and its up-market sibling, the Pennant, were replaced by the Triumph Herald in 1961.
Read more about Standard Ten: Flying Ten, Standard Ten, Standard Pennant
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