Stagecoach in Lincolnshire - Route Branding

Route Branding

Stagecoach in Lincolnshire use several branding schemes throughout their service network:

• Lincoln city area services are referred to as 'Just Go' routes, but no actual branding is carried on the vehicles, with the exception of MegaRider adverts on most buses. Generally, routes in the Lincoln area are provided using low-floor vehicles, though some Volvo Olympian step-entrance buses remain in use.

• Routes 1/1A and 2 in Gainsborough carry Lincolnshire County Council 'IntoTown' branding, as part of the county council funded improvements to the town services, which saw brand new vehicles introduced in 2006.

• The Scunthorpe town services are branded as the 'Scunthorpe Shuttle' and a number of Optare Solo midi-buses wear this branding on standard Stagecoach livery. This branding was also used by RoadCar, on their standard urban 'SuperBuzz' livery.

• The Newark town services were re-branded as the 'BusAboutTown' from January 2009, in line with similar branding used in Retford and Worksop by Stagecoach in Bassetlaw.

• A number of inter-urban routes in Lincolnshire are branded as 'InterConnect' in partnership with Lincolnshire County Council. These were introduced prior to Stagecoach's takeover of the company and are all operated with double-deck vehicles. Stagecoach in Lincolnshire introduced a new InterConnect livery in December 2008.

• On 23 March 2009 the 350 route between Scunthorpe and Hull was relaunched as the Humber FastCat using six brand-new Alexander Dennis Enviro300 single deckers, wearing a special orange livery and running to an improved timetable. This service is jointly operated with EYMS who use the same livery on a Volvo B7RLE single decker.

• The remainder of routes operated by Stagecoach in Lincolnshire are operated by vehicles in standard Stagecoach livery, without any route branding. No vehicles are now in RoadCar livery, the last buses having now been repainted out of the livery.