Operation
Stagecoach East Scotland operates under six different brands:
- Stagecoach in Perth, a trading name of Stagecoach (Scotland) Ltd, is used for services in and around Perth.
- Stagecoach Bluebird is used for services in the north east of Scotland covering Aberdeenshire, Moray, Angus, Dundee and Aberdeen city services. It is a trading name of Bluebird Buses Ltd.
- Stagecoach in Fife is used for services throughout the kingdom of Fife and beyond to Dundee and Edinburgh, and is a trading name of Fife Scottish Omnibuses Ltd, though vehicles on the airdirect747 service operate for AA Buses Ltd. It also operated the experimental Forth Fast hovercraft service from Kirkcaldy to Portobello in July 2007.
- Stagecoach Strathtay is the brand used for services within the city of Dundee and throughout Angus, with some services reaching Perth and into Aberdeenshire. It is a trading name of Strathtay Scottish Omnibuses Ltd.
- JW Coaches is a brand retained for the small JW Coaches Ltd operation based in Banchory and used mainly for school, contract and private hire work, though a tendered services local to the town are operated under this name. Vehicles are painted all-over white with JW Coaches fleetnames.
- Rennie's is the schoolbus operation based at Dunfermline(Wellwood Mill) and is a trading name of Rennie's of Dunfermline Ltd which is now a Stagecoach Group company.
The company also provides vehicles for Megabus and Scottish Citylink long distance express work within Scotland, and beyond to Manchester and London.
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