St George (advertisement) - Sequence

Sequence

St George opens with Tango spokesman, Ray Gardner, in his office in the headquarters of Tango. He appears to be doing a corporate video. He has a letter in his hand from a French exchange student, Sebastien, who is critical of new blackcurrant flavoured Tango. Ray walks forward, bumping into the camera before continuing his rant through the office. He is joined by some colleagues who follow him out into the car park where, now in full flow, he begins stripping off. Ray is joined by more staff who help him off with the rest of his clothes, revealing some bright purple boxing shorts under his trousers. Ray and his entourage arrive seamlessly on the White Cliffs of Dover where a flag waving army of supporters have gathered to cheer on their leader. The commercial is now fully widescreen and the action is accompanied by rousing anthemic dance music - "Don't You Want Me" by Felix. As they help him into some purple boxing gloves and place a purple cloak around his shoulders, Ray continues his rant against Sebastien. On the edge of the cliffs is a boxing ring which Ray climbs into, before challenging Sebastian, France, Europe and the world to a fight. In the sky behind him, three Harrier Jump Jets appear and tilt menacingly.

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    Reminiscences, even extensive ones, do not always amount to an autobiography.... For autobiography has to do with time, with sequence and what makes up the continuous flow of life. Here, I am talking of a space, of moments and discontinuities. For even if months and years appear here, it is in the form they have in the moment of recollection. This strange form—it may be called fleeting or eternal—is in neither case the stuff that life is made of.
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