Marketing and Broadcasting
Marketing of the Sri Lanka Premier League is being conducted by the Somerset Entertainment Ventures who have been marketing the tournament with ambassadors, papare bands, theme songs, mascots and cheerleaders. The tournament will also have an opening ceremony. The Premier League is predicted to generate almost 580 million Sri Lanka rupees ($4.40 million) of annual income for the Sri Lankan economy. Sandeep Bhammer, chief executive of Somerset Entertainment Ventures said a 130 million rupees will also come from hotel accommodation alone, and will also create employment opportunities.
Read more about this topic: Sri Lankan Premier League
Famous quotes containing the word broadcasting:
“We spend all day broadcasting on the radio and TV telling people back home what’s happening here. And we learn what’s happening here by spending all day monitoring the radio and TV broadcasts from back home.”
—P.J. (Patrick Jake)