SRG SSR - Name

Name

SRG SSR is the business name of the association, while its official name is Schweizerische Radio- und Fernsehgesellschaft (SRG, formerly "Schweizerische Rundspruchgesellschaft") in German, Société suisse de radiodiffusion et télévision (SSR, formerly "Société suisse de radiodiffusion") in French, Società svizzera di radiotelevisione (SSR, formerly "Società svizzera di radiodiffusione") in Italian, and Societad svizra da radio e televisiun (SSR, formerly "Societad svizra da radio") in Romansh. The names altogether are shortened to SRG SSR. In English, the organisation is known as the Swiss Broadcasting Corporation; it often uses the abbreviation "SBC". The moniker "idée suisse" (French: Swiss idea), which refers to the public service mission of the organisation, was adopted in 1999 and was removed from the name in May 2011.