Characteristics
Squirrel was known for containing one whole peanut which lay on the top of the peanut butter when the jar was first opened, hence the slogan "The One With The Peanut On Top!" The peanut on top was eliminated when rebranded as Skippy. The brand was also known for "peanut points," which could be collected and redeemed for prizes. The mascot was a brown squirrel wearing a green sweater, smiling and holding a peanut.
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