Squeeze Pages and Search Engine Optimization
In 2011, on two occasions (Google "Panda" and "Farmer" in February and June), the major search engines adjusted their algorithms to more accurately rank and sometimes exclude squeeze pages that are considered to be "spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent "affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search result rankings.
A few ways to increase content on a squeeze page is to add a blog at the bottom of the page. Or one squeeze page design that is growing in popularity is a combination of a linear sales page and a squeeze page. This design keeps the squeeze page basics such as optin form, bullet points, and video, at the top of the page. At the bottom of the page you'll find more content and product information.
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