Squeeze Pages and Search Engine Optimization
In 2011, on two occasions (Google "Panda" and "Farmer" in February and June), the major search engines adjusted their algorithms to more accurately rank and sometimes exclude squeeze pages that are considered to be "spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent "affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search result rankings.
A few ways to increase content on a squeeze page is to add a blog at the bottom of the page. Or one squeeze page design that is growing in popularity is a combination of a linear sales page and a squeeze page. This design keeps the squeeze page basics such as optin form, bullet points, and video, at the top of the page. At the bottom of the page you'll find more content and product information.
Read more about this topic: Squeeze Page
Famous quotes containing the words squeeze, pages, search and/or engine:
“I sometimes despair of getting anything quite simple and honest done in this world by the help of men. They would have to be passed through a powerful press first, to squeeze their old notions out of them, so that they would not soon get upon their legs again.”
—Henry David Thoreau (1817–1862)
“The oft-repeated Roman story is written in still legible characters in every quarter of the Old World, and but today, perchance, a new coin is dug up whose inscription repeats and confirms their fame. Some “Judæa Capta,” with a woman mourning under a palm tree, with silent argument and demonstration confirms the pages of history.”
—Henry David Thoreau (1817–1862)
“When you start with a portrait and search for a pure form, a clear volume, through successive eliminations, you arrive inevitably at the egg. Likewise, starting with the egg and following the same process in reverse, one finishes with the portrait.”
—Pablo Picasso (1881–1973)
“There is a small steam engine in his brain which not only sets the cerebral mass in motion, but keeps the owner in hot water.”
—Unknown. New York Weekly Mirror (July 5, 1845)