Squeeze Page Strategies
A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind. Some advanced marketers even use audio and video on their squeeze page.
Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
As a general rule, Internet marketers try to keep the content on their squeeze pages to a minimum. The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "click away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.
Squeeze pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using squeeze pages.
New technology has also led to adding voice or video to squeeze pages in an effort to capture the visitor's attention.
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Famous quotes containing the words squeeze, page and/or strategies:
“We will get everything out of her that you can squeeze out of a lemon and a bit more.... I will squeeze her until you can hear the pips squeak.”
—Eric, Sir Geddes (1875–1937)
“So will my page be colored that I write?
Being me, it will not be white.
But it will be
a part of you, instructor.
You are white—
yet a part of me, as I am a part of you.”
—Langston Hughes (1902–1967)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)