Background
In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements.
Email lists serve the same purpose in the digital world. A highly-targeted list of email subscribers allows the owner to market his product and service with a fairly high probability of success. With the proliferation of spam, however, consumers are very careful about giving out their email addresses. To ease consumer concerns experienced online, businesses create "Squeeze Pages" that detail the businesses' privacy standards and what the subscriber will receive.
Read more about this topic: Squeeze Page
Famous quotes containing the word background:
“In the true sense one’s native land, with its background of tradition, early impressions, reminiscences and other things dear to one, is not enough to make sensitive human beings feel at home.”
—Emma Goldman (1869–1940)
“They were more than hostile. In the first place, I was a south Georgian and I was looked upon as a fiscal conservative, and the Atlanta newspapers quite erroneously, because they didn’t know anything about me or my background here in Plains, decided that I was also a racial conservative.”
—Jimmy Carter (James Earl Carter, Jr.)
“... every experience in life enriches one’s background and should teach valuable lessons.”
—Mary Barnett Gilson (1877–?)