Squawk Box Europe - History

History

Squawk Box Europe was in existence prior to CNBC Europe's merger with European Business News. Like the current version, the original version took viewers to the opening of the European markets. This version was hosted by Nigel Roberts. After the merger, it was replaced by Europe Today for more than a year before being revived. Between this point, and a relaunch in September 2004, it was known by the fuller title of CNBC Europe Squawk Box. In September 2004, CNBC Europe relaunched all of its programming, using titles and graphics inspired by (but unlike the previously set, not directly derived from) CNBC US' look at the time. From this point, until December 2008, the show's theme music was an edited version of its US' counterpart's theme music between 2003-2005.

On 1 December 2008, Squawk Box Europe was relaunched with a new look, logo, and music. The new look was not based on CNBC US' Squawk Box look, but has been designed specially for Squawk Box Europe. Louisa Bojesen and Steve Sedgwick, previously reporters, were promoted to full co-presenters of the programme at this point, and the "News Update" segments, which had been axed by CNBC Europe some years previously, returned.

On 1 March 2010, Squawk Box Europe, along with the rest of CNBC Europe's programmes, realigned its graphics (and title) with those of CNBC US. Bojesen left the programme in April 2010 to join European Closing Bell, and was replaced by Anna Edwards.

Other previous contributors to the show have included Ross Westgate (now presenting Worldwide Exchange), Simon Hobbs (now reporting and presenting for CNBC U.S.) and Guy Johnson (who moved to European Closing Bell before leaving the network).

On 9 May 2011, the programme's format received a major re-working, with the second hour of the programme being dubbed "Squawk Pre-Trade" and the third hour as "Squawk Real-Time". The programme's on air title was changed to simply "Squawk Box", in line with the US and Asian equivalents.

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