Applications
Classic square-inch analysis was and still is used primarily by mail-order catalog publishers, because these vehicles contain multiple separate sales offers of varying size, and managers need a means of systematically subdividing aggregate publishing costs down to the individual item offer level. Printed offers in other formats (such as travel brochures, or magazine display ads) would also yield to this analysis. It has been suggested that square-inch analysis should play a role in website marketing analytics, but such use is not well documented.
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