History
Sprite was introduced in the United States in 1961 to compete against 7-Up. It is a common misconception that the name was inspired by illustrator Haddon Sundblom's "Sprite Boy" character, which had been the Coca-Cola mascot in ad campaigns of the 1940s and 1950s. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers which distributed 7-Up to replace the competitor with the Coca-Cola product. In large part due to the greater strength of the Coca-Cola network of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1978.
Read more about this topic: Sprite (soft Drink)
Famous quotes containing the word history:
“The history of the past is but one long struggle upward to equality.”
—Elizabeth Cady Stanton (1815–1902)
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“You treat world history as a mathematician does mathematics, in which nothing but laws and formulas exist, no reality, no good and evil, no time, no yesterday, no tomorrow, nothing but an eternal, shallow, mathematical present.”
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