History
Sprite was introduced in the United States in 1961 to compete against 7-Up. It is a common misconception that the name was inspired by illustrator Haddon Sundblom's "Sprite Boy" character, which had been the Coca-Cola mascot in ad campaigns of the 1940s and 1950s. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers which distributed 7-Up to replace the competitor with the Coca-Cola product. In large part due to the greater strength of the Coca-Cola network of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1978.
Read more about this topic: Sprite (soft Drink)
Famous quotes containing the word history:
“No matter how vital experience might be while you lived it, no sooner was it ended and dead than it became as lifeless as the piles of dry dust in a school history book.”
—Ellen Glasgow (1874–1945)
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There are only two great currents in the history of mankind: the baseness which makes conservatives and the envy which makes revolutionaries.”
—Edmond De Goncourt (1822–1896)
“What is most interesting and valuable in it, however, is not the materials for the history of Pontiac, or Braddock, or the Northwest, which it furnishes; not the annals of the country, but the natural facts, or perennials, which are ever without date. When out of history the truth shall be extracted, it will have shed its dates like withered leaves.”
—Henry David Thoreau (1817–1862)