History
Sprite was introduced in the United States in 1961 to compete against 7-Up. It is a common misconception that the name was inspired by illustrator Haddon Sundblom's "Sprite Boy" character, which had been the Coca-Cola mascot in ad campaigns of the 1940s and 1950s. In the 1980s, many years after Sprite's introduction, Coke pressured its large bottlers which distributed 7-Up to replace the competitor with the Coca-Cola product. In large part due to the greater strength of the Coca-Cola network of bottlers, Sprite finally became the market leader position in the lemon-lime soda category in 1978.
Read more about this topic: Sprite (soft Drink)
Famous quotes containing the word history:
“The history of work has been, in part, the history of the worker’s body. Production depended on what the body could accomplish with strength and skill. Techniques that improve output have been driven by a general desire to decrease the pain of labor as well as by employers’ intentions to escape dependency upon that knowledge which only the sentient laboring body could provide.”
—Shoshana Zuboff (b. 1951)
“The history of all hitherto existing society is the history of class struggles.”
—Karl Marx (1818–1883)
“Don’t you realize that this is a new empire? Why, folks, there’s never been anything like this since creation. Creation, huh, that took six days, this was done in one. History made in an hour. Why it’s a miracle out of the Old Testament!”
—Howard Estabrook (1884–1978)