Surveys and Campaigns
From 2005 until 2007, the BBC ran a Springwatch survey in conjunction with the Woodland Trust. Viewers were encouraged to record key events indicating the passage of spring, including the first sign of frogspawn, blossom on hawthorn trees and the arrival of swifts. By comparing the results with previous years, the surveys established that spring was arriving sooner than average. The BBC are no longer involved in the annual survey (now called Nature’s Calendar) but the results are still reported on the programme. It remains the largest survey of phenology in the world.
A similar survey exists for Autumnwatch, with the timing of the first oak leaf tint, the ripening of blackberries and the dropping of conkers all being recorded.
The BBC-led Breathing Places campaign was launched during Springwatch 2006. Awards are made to small projects across the country which aim to create small areas of wildlife-friendly habitat, particularly in cities. In the first three phases of the campaign, over £8.5 million of National Lottery funding has been awarded. Local councils and Wildlife Trusts are also involved in the partnership. Breathing Places evolved from an earlier BBC campaign called Make Space for Nature, launched in 2004 to coincide with Britain Goes Wild with Bill Oddie.
Read more about this topic: Springwatch
Famous quotes containing the words surveys and/or campaigns:
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)
“That food has always been, and will continue to be, the basis for one of our greater snobbisms does not explain the fact that the attitude toward the food choice of others is becoming more and more heatedly exclusive until it may well turn into one of those forms of bigotry against which gallant little committees are constantly planning campaigns in the cause of justice and decency.”
—Cornelia Otis Skinner (1901–1979)