Naming Rights
When the ballpark first opened in 1994, it was called Franklin Quest Field, which the Franklin Quest Company paid $1.4 million for 15 years for the naming rights in the summer of 1993. It changed its name to Franklin Covey Field in 1997 after Franklin Quest merged with the Covey Leadership Center, becoming FranklinCovey.
On April 7, 2009, the Bees announced that they had reached a multi-year naming-rights deal with Spring Mobile (a Salt Lake City-based AT&T authorized retailer) to provide the ballpark's new name.
Read more about this topic: Spring Mobile Ballpark
Famous quotes containing the words naming and/or rights:
“The night is itself sleep
And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“What men value in this world is not rights but privileges.”
—H.L. (Henry Lewis)