Sportswear (fashion) - History of Sportswear Design

History of Sportswear Design

The early sportswear designers were associated with ready-to-wear manufacturers, rather than haute couture houses. The clothes were intended to be washable and easy to care for, with accessible practical fastenings to enable the modern, increasingly emancipated woman to dress herself without a maid's assistance. While most fashions in America in the early 20th century were directly copied from Paris, designer sportswear was the exception to this rule, being an entirely home-grown invention.

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