Sports Media in The United States
See also: List of TV markets and major sports teams in the United StatesSports have been a major part of American broadcasting since the early days of radio. Today, television networks pay millions of dollars for the rights to broadcast sporting events. Contracts between leagues and broadcasters stipulate how often games must be interrupted for commercials. Because of all of the advertisements, broadcasting contracts are very lucrative and account for the biggest chunk of pro teams' revenues. Broadcasters also covet the television contracts for the major sports leagues (especially in the case of the NFL) in order to amplify their ability to promote their programming to the audience, especially young and middle-aged adult males.
The advent of cable and satellite television has greatly expanded sports offerings on American TV. ESPN, the first all-sports cable network in the U.S., went on the air in 1979. It has been followed by several sister networks and competitors.
Many of the professional sports teams run their own cable networks. Yankees owner George Steinbrenner started the YES Network which broadcasts primarily Yankees games and television shows. His starting of his own network led to almost all teams having a station for their franchises.
Despite the size of the sports market in the U.S., the country does not have a national daily sports newspaper. This is because the contiguous 48 states spread across four time zones, and games on the West Coast may not end until early morning in the East. This makes it difficult to distribute a national newspaper with the scores of late games in time for morning delivery. However, there are many American sports magazines, the best-known being Sports Illustrated.
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Famous quotes containing the words united states, sports, media, united and/or states:
“In the United States the whites speak well of the Blacks but think bad about them, whereas the Blacks talk bad and think bad about the whites. Whites fear Blacks, because they have a bad conscience, and Blacks hate whites because they need not have a bad conscience.”
—Friedrich Dürrenmatt (19211990)
“Guys do not have a genetic blueprint that allows them to understand or love sports.”
—Lesley Visser, U.S. sports reporter and announcer. As quoted in Sports Illustrated, p. 82 (June 17, 1991)
“The media network has its idols, but its principal idol is its own style which generates an aura of winning and leaves the rest in darkness. It recognises neither pity nor pitilessness.”
—John Berger (b. 1926)
“I thought it altogether proper that I should take a brief furlough from official duties at Washington to mingle with you here to-day as a comrade, because every President of the United States must realize that the strength of the Government, its defence in war, the army that is to muster under its banner when our Nation is assailed, is to be found here in the masses of our people.”
—Benjamin Harrison (18331901)
“It is impossible for a stranger traveling through the United States to tell from the appearance of the people or the country whether he is in Toledo, Ohio, or Portland, Oregon. Ninety million Americans cut their hair in the same way, eat each morning exactly the same breakfast, tie up the small girls curls with precisely the same kind of ribbon fashioned into bows exactly alike; and in every way all try to look and act as much like all the others as they can.”
—Alfred Harmsworth, Lord Northcliffe (18651922)