Sports Illustrated Swimsuit Issue - Reception

Reception

To some people, the magazine is an acceptable exhibition of female sexuality not out of place on a coffee table. Recent editions have mixed the modeling with a tribute to sportsmen. The swimsuit edition is controversial with both moralists who subscribe for sports news content as well as those who feel that the focus on fashion and swimsuit modeling is inappropriate for a sports magazine. Also feminists have expressed that "the Swimsuit Issue promotes the harmful and dehumanizing concept that women are a product for male consumption." Subscriptions have been canceled by subscribers when it arrives. The 1978 edition, remembered for its fishnet bathing suit made famous by Cheryl Tiegs, resulted in 340 cancellations. Sports Illustrated makes the controversy a form of entertainment with the issue two weeks after the swimsuit edition packed with complainants such as shocked parents and troubled librarians. Recently, the number of cancellations has declined. Nonetheless, to avoid controversy, Sports Illustrated has, since 2007, offered its subscribers the option of skipping the swimsuit edition for a one issue credit to extend their subscription by a week.

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