Sports Illustrated Kids

Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a monthly spin-off of the weekly U.S. sports magazine Sports Illustrated. SI Kids was launched in January 1989 and includes sports coverage with less vocabulary and emphasis on humor. The magazine's secondary purpose is to market sports to children.

The first issue featured Naismith Basketball Hall of Fame member and former Chicago Bulls guard Michael Jordan on the cover.

Read more about Sports Illustrated Kids:  Sports Illustrated Teen, Partnership With Topps, Magazine Contents, Cover History, Awards and Recognition, See Also

Famous quotes containing the words sports illustrated, sports, illustrated and/or kids:

    It was so hard to pry this door open, and if I mess up I know the people behind me are going to have it that much harder. Because then there’s living proof. They can sit around and say, “See? It doesn’t work.” I don’t want to be their living proof.
    Gayle Gardner, U.S. sports reporter. As quoted in Sports Illustrated, p. 87 (June 17, 1991)

    The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What’s the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?
    Martina Navratilova (b. 1956)

    We have ourselves to answer for.
    “Jennie June” Croly 1829–1901, U.S. founder of the woman’s club movement, journalist, author, editor. Demorest’s Illustrated Monthly and Mirror of Fashions, pp. 24-5 (January 1870)

    Children are extraordinarily precious members of society; they are exquisitely alert, sensitive, and conscious of their surroundings; and they are extraordinarily vulnerable to maltreatment or emotional abuse by adults who refuse to give them the profound respect and affection to which they are unconditionally entitled.
    Wisdom of the Elders, quoted in Kids Are Worth It, by Barbara Coloroso, ch. 1 (1994)