Commercial Strategy
The Global Village Group acquired newly promoted St. Mirren FC who qualified on top of Zone III in the middle league, beating Royal Knights F.C., Fairpoint F.C., and drawing with Power FC.
The club’s name has thus been changed to Sporting Mirren FC, SP Mirren for short. The strategic plan of the new owners includes running the Club as a professional organization which will contribute to the development of the game in Ghana.
As part of the marketing strategy of the Club, Global Village has secured a sponsorship deal with Metro TV for this season to the tune of GH¢140,000.00 made up of GH¢70,000.00 cash and GH¢70,000.00 in the form of airtime to promote and market the matches and activities of SP Mirren.
Read more about this topic: Sporting Saint Mirren F.C., Biography
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