1970s-2000
But by the early 1970s, Macfadden, lacking Time's deep pockets, was fading, and was swallowed up by successively larger companies, eventually winding up in the hands of the Charter Company. There was also a corresponding zig-zag in editorial direction, and gradually SPORT lost its way, its distinctive voice and, eventually, its presence. A brief revival occurred in 1981, when the magazine was purchased by Wick Allison. Allison installed David Bauer, currently deputy managing editor of Sports Illustrated, as editor. Under Bauer, SPORT sharply improved its design and editorial direction, making the magazine profitable for the first time in years. However, Allison and Bauer soon moved on to other projects, the magazine was sold to another group, and the decline continued.
Read more about this topic: SPORT (magazine), History