Sport in Scotland - Sports Media

Sports Media

Scotland has a distinct set of media products, especially when it comes to sports coverage. The main Scottish daily newspapers, the Daily Record, The Herald and The Scotsman, have extensive coverage of Scottish and international sport; and coverage of Scottish sport is one of the key tools used by Scottish editions of English newspapers, most successfully employed by The Scottish Sun. However, the vast majority of sports coverage in Scotland is of association football.

There is also a variety of magazine titles. Titles include The Celtic View, Rangers News, Bunkered, Scottish Club Golfer and Rally Action.

The main sports television shows on the largest two channels are Scotsport on STV and ITV1 Border Scotland (which is recognised by the Guinness Book of Records as the world's longest running sports television programme) and Sportscene on BBC Scotland. BBC Radio Scotland's main sports show is Sportsound, and it has other sports output, for example the comedy show Off the Ball. All the main independent radio stations report on local sport, and often cover football matches live (although not the SPL, to which the BBC hold exclusive radio rights).

BBC Alba's Spòrs shows one full, delayed SPL match.

In 2011, QuipuTV - a multimedia production company and digital broadcaster specialising in livestreaming - launched with the aim of providing a digital platform for minroity sports in Scotland. They produce live programming for Cricket Scotland, Scottish Hockey Union, Scottish Swimming, and Netball Scotland.