Marketing
The series was heavily promoted across the BBC channels, through conventional outdoor marketing and a viral marketing campaign by Agency Republic. As one of BBC Three's multi-platform programmes, there was also a heavy digital element, including streaming the programme live on the site simultaneously with its TV broadcast.
An experiential site called Facespook was launched in July 2008, which uses flash-based face-mapping to add 'you' into the video action. The story branches depending on choices you make.
Further interaction was through the extended reality site Liberty News, a 2013 news site created by online agency Six to Start. Offering relevant news stories associated with the episodes, the site was updated live during the programme with stories related to the on-screen action; the site encouraged role-play as though you were part of the in-series world to explore the issues raised. Following the last episode of the series, the site ran a live chat with characters representing various organisations relevant to the storylines. During this chat, the site was raided and the news organisation 'closed down'. The Liberty News site has since been archived.
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