Spoetzl Brewery - Anniversary Celebration

Anniversary Celebration

In 2005, Spoetzl began producing a yearly brew in a progressive, anticipatory celebration of its 2009 centennial anniversary. The centennial program began developing and producing one special celebratory beer in small batches. The name of each such specialty beer corresponds to the age of the brewery: Shiner 96 was the specialty beer of 2005, Shiner 97 for 2006, and so forth. For the first two years, Spoetzl brewed Shiner 96 and Shiner 97 only from September through mid-December. Shiner 98 was released four months earlier in 2007 — in May — while Shiner 99 entered the market even two months earlier, in March 2008. Shiner 100 had the longest run of all the anniversary beers, seeing production all year long in 2009. After each beer's specified production run has ended, that year's beer is retired. However, Shiner 97 proved to be so popular that in 2008 Spoetzl brought the beer back as Shiner Bohemian Black Lager and made it a permanent part of the lineup. The Spoetzl Brewery originally intended to conclude its centennial beer production in 2009 with Shiner 100, but has since decided to continue the program on indefinitely. For 2009, Spoetzl also changed the neck label for all their beers. The labels proclaimed Spoetzl's 100th anniversary and include the tag line "Here's to a century of independent brewing. Prosit!" All the neck labels are similar, but each beer's label mimics the beer's signature colors.

Below is a listing of each beer and their respective style:

• Shiner 96 — Märzen/Oktoberfest
• Shiner 97 — Bohemian Black Lager
• Shiner 98 — Bavarian Style Amber
• Shiner 99 — Munich Style Helles Lager
• Shiner 100 Commemorator — Starkbier
• Shiner 101 — Czech-style Pilsner
• Shiner 102 — American Style Double Wheat Ale
• Shiner 103 — Wild Hare Pale Ale