ACL
Working with their Austin-based advertising agency McGarrah Jessee, Shiner's guerilla marketing efforts at the Austin City Limits Music Festival have consistently promoted their brand. In 2010 the company created the “Shiner Beer Local Stage,” which featured a two-day lineup of local bands performing on a custom stage constructed under two billboards near Zilker Park. 2012 saw the creation of a beer garden, complete with a replica of the Spoetzl brewery facade.
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