Spider-Man - Cultural Influence

Cultural Influence

Comic book writer-editor and historian Paul Kupperberg, in The Creation of Spider-Man, calls the character's superpowers "nothing too original"; what was original was that outside his secret identity, he was a "nerdy high school student". Going against typical superhero fare, Spider-Man included "heavy doses of soap-opera and elements of melodrama." Kupperberg feels that Lee and Ditko had created something new in the world of comics: "the flawed superhero with everyday problems." This idea spawned a "comics revolution." The insecurity and anxieties in Marvel's early 1960s comic books such as The Amazing Spider-Man, The Incredible Hulk, and X-Men ushered in a new type of superhero, very different from the certain and all-powerful superheroes before them, and changed the public's perception of them. Spider-Man has become one of the most recognizable fictional characters in the world, and has been used to sell toys, games, cereal, candy, soap, and many other products.

Spider-Man has become Marvel's flagship character, and has often been used as the company mascot. When Marvel became the first comic book company to be listed on the New York Stock Exchange in 1991, the Wall Street Journal announced "Spider-Man is coming to Wall Street"; the event was in turn promoted with an actor in a Spider-Man costume accompanying Stan Lee to the Stock Exchange. Since 1962, hundreds of millions of comics featuring the character have been sold around the world.

Spider-Man joined the Macy's Thanksgiving Day Parade from 1987 to 1998 as one of the balloon floats, designed by John Romita Sr., one of the character's signature artists. A new, different Spider-Man balloon float is scheduled to appear from at least 2009 to 2011.

In 1981, skyscraper-safety activist Dan Goodwin, wearing a Spider-Man suit, scaled the Sears Tower in Chicago, Illinois, the Renaissance Tower in Dallas, Texas, and the John Hancock Center in Chicago, Illinois.

When Marvel wanted to issue a story dealing with the immediate aftermath of the September 11 attacks, the company chose the December 2001 issue of The Amazing Spider-Man. In 2006, Spider-Man garnered major media coverage with the revelation of the character's secret identity, an event detailed in a full page story in the New York Post before the issue containing the story was even released.

In 2008, Marvel announced plans to release a series of educational comics the following year in partnership with the United Nations, depicting Spider-Man alongside UN Peacekeeping Forces to highlight UN peacekeeping missions. A BusinessWeek article listed Spider-Man as one of the top ten most intelligent fictional characters in American comics.