Differences Between Special and Alternating Paint Schemes
With the economics of the sport dictating higher expenses, some sponsors have decided to share sponsor space with other sponsors, leading to two "regular" designs which alternate, such as Richard Childress Racing, where all three teams have multiple alternating primary sponsors. The #29 team has Shell and Hershey, while the #31 has Caterpillar, AstraZeneca, and Lenox Industrial Tools, and the #07 has Jack Daniel's, DirecTV, and BB&T as their three sponsors. Other sponsors have decided to promote different products with their sponsor dollars, such as Mars with standard schemes for M&M's and Snickers candy, Pedigree dog food, and Combos snacks, and Kellogg's with the standard Kellogg's and Cheez-It snacks (a Kellogg's product) schemes, and FedEx, which uses five different schemes with color differences to promote four different brands—Express, Ground, Freight, and Kinko's. (A fifth scheme was used in 2005 at Darlington, and is a special scheme, to promote the St. Jude Hospital they support in Memphis.) Those are not "special" schemes, but are co-primary schemes to promote various products by a sponsor who may be willing to use the broadcasts to promote their wide variety of products.
The sheer number of special paint schemes has led to criticism that they are no longer "special" at all. However, it should be differentiated between alternating sponsors, different products on cars (especially promotions for special products), and the true special paint schemes, which promote special events.
Read more about this topic: Special Paint Schemes In Racing Cars
Famous quotes containing the words differences, special, paint and/or schemes:
“The differences between revolution in art and revolution in politics are enormous.... Revolution in art lies not in the will to destroy but in the revelation of what has already been destroyed. Art kills only the dead.”
—Harold Rosenberg (1906–1978)
“Personal prudence, even when dictated by quite other than selfish considerations, surely is no special virtue in a military man; while an excessive love of glory, impassioning a less burning impulse, the honest sense of duty, is the first.”
—Herman Melville (1819–1891)
“If you pick up some paint with your brush and make somebody’s nose with it, this is rather ridiculous when you think of it, theoretically or philosophically. It’s really absurd to make an image, like a human image, with paint, today.”
—Willem De Kooning (b. 1904)
“Science is a dynamic undertaking directed to lowering the degree of the empiricism involved in solving problems; or, if you prefer, science is a process of fabricating a web of interconnected concepts and conceptual schemes arising from experiments and observations and fruitful of further experiments and observations.”
—James Conant (1893–1978)