Hormel's Response
Spam makers Hormel, while never happy with the use of the word spam for junk email, have been supportive of Monty Python and their sketch. Hormel issued a special tin of Spam for the Broadway premiere of Eric Idle's hit musical Spamalot. Also, the sketch is part of the company's Spam museum in Austin, Minnesota, United States. The sketch was also mentioned in Spam's on-can advertisements for the product's 70th anniversary in 2007, though the date of the Python sketch mentioned was incorrect (1971 when it should be 1970).
In 2007 the Hormel company decided that such publicity was part of their corporate image, possibly for the better, and sponsored a game where their product is strongly associated with Monty Python, even featuring a product with "Stinky French Garlic" as part of the promotion of SPAMalot, a musical based on Monty Python and the Holy Grail.
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“The truth is that literature, particularly fiction, is not the pure medium we sometimes assume it to be. Response to it is affected by things other than its own intrinsic quality; by a curiosity or lack of it about the people it deals with, their outlook, their way of life.”
—Vance Palmer (1885–1959)