Spam Cube - Trademark Issues

Trademark Issues

In May 2006, the company ran into a costly legal battle with Hormel Foods over its trademark "Spam Cube". Hormel Foods claimed that the company's "Spam Cube" brand name was causing confusion amongst consumers, and that consumers were not be able to tell the difference between the Spam Cube a cube-shaped home network security device and Hormel's cube-shaped SPAM canned meat product. In February 2008, the company won the legal battle against Hormel Foods in the United States. The SPAM trademark dispute was widely publicized since the dispute would have forced the company into bankruptcy had Hormel Foods won.