Background, Writing and Release
Initially, Farmer wanted to release the ballad "Et si vieillir m'était conté" as third single from the album Innamoramento. However, although promotional plans were already made, she changed her mind and preferred to release "Souviens-toi du jour", as her record label Universal wanted to market a rhythmic single to obtain higher sales than that of the previous single, "Je te rends ton amour".
The song was much broadcast on radio, reaching a peak of number eight on French aiplay chart four months after the promotional CD had been sent. Some radios stations, including NRJ, aired the 'sweet guitar mix' version of the song.
Among the various promotional formats, there was an orange envelope released on 2 September 1999. This envelope contains a silvery pocket within which there are seven stones transparent. This is undoubtedly a "reference to the symbol of memory in the Jewish religion".
Read more about this topic: Souviens-toi Du Jour
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