Cultural Impact
The Southern Railway was particularly successful at promoting itself to the public. The downgrading of the Mid-Sussex line via Horsham that served Portsmouth was met with hostility by the general public, causing a public relations disaster. This stimulated the creation of the first "modern" public relations department with the appointment of John Elliot (later Sir John Elliot) in 1925. Elliot was instrumental in creating the positive image that the Southern enjoyed prior to the Second World War, building a publicity campaign for its electrification project that marketed the "World's Greatest Suburban Electric".
Read more about this topic: Southern Railway (UK)
Famous quotes containing the words cultural and/or impact:
“We are in the process of creating what deserves to be called the idiot culture. Not an idiot sub-culture, which every society has bubbling beneath the surface and which can provide harmless fun; but the culture itself. For the first time, the weird and the stupid and the coarse are becoming our cultural norm, even our cultural ideal.”
—Carl Bernstein (b. 1944)
“As in political revolutions, so in paradigm choice—there is no standard higher than the assent of the relevant community. To discover how scientific revolutions are effected, we shall therefore have to examine not only the impact of nature and of logic, but also the techniques of persuasive argumentation effective within the quite special groups that constitute the community of scientists.”
—Thomas S. Kuhn (b. 1922)