Cultural Impact
The Southern Railway was particularly successful at promoting itself to the public. The downgrading of the Mid-Sussex line via Horsham that served Portsmouth was met with hostility by the general public, causing a public relations disaster. This stimulated the creation of the first "modern" public relations department with the appointment of John Elliot (later Sir John Elliot) in 1925. Elliot was instrumental in creating the positive image that the Southern enjoyed prior to the Second World War, building a publicity campaign for its electrification project that marketed the "World's Greatest Suburban Electric".
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