Concept
In 1982, redevelopment began to turn the museum into a greater tourist attraction via development of modern shopping areas. The project was undertaken by the prominent developer James Rouse and modeled on the concept of a "festival marketplace," a leading revitalization strategy throughout the 1970s. On the other side of Fulton Street from Schermerhorn Row, the main Fulton Fish Market building, which had become a large plain garage-type structure, was rebuilt as an upscale shopping mall. Pier 17's old platforms were demolished and a new glass shopping pavilion raised in its place, which opened in August 1983.
The Seaport itself now operates primarily as a mall and tourism center, built on Pier 17 on the East River. Visitors may choose from among many shops and a food court. Decks outside allow views of the East River, Brooklyn Bridge and Brooklyn Heights. The Seaport is currently owned and managed by The Howard Hughes Corporation, and formerly by General Growth Properties, who acquired the Seaport's longtime owner The Rouse Company in 2004. In 2010, while exiting bankruptcy, General Growth spun off some of its properties, including the Seaport, to form a new company called The Howard Hughes Corporation.
Read more about this topic: South Street Seaport
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