Sourz is a brand of Fruit Liqueur owned and produced by Beam Inc. The liqueur is usually served as shooter, but also used in cocktails.
The most frequently stocked flavour in bars is apple. However cherry, tropical, raspberry, pineapple and peach flavours also exist along with two limited edition flavours: Spirited Summer Berry (summer 2010) and Spirited Cranberry and Apple (winter 2010). In 2008, a major re-design of the Sourz brand occurred and the slogan 'Made For Mixing' was adopted to show the increased trend in mixing the liqueur with mixers such as lemonade and coke. As part of the re-brand a new flavour was released, this being blackcurrant. All variants are based upon the spirit Schnapps. In October 2012 another limited edition flavour was added to the range following a poll on facebook. Users voted for Mango to be the new flavour which is now exclusively available at Asda supermarkets.
Unlike many other shooters ranging between 30% and 50%, the alcohol by volume is lower, at 15%.