Soul Underground - A Career Launchpad

A Career Launchpad

Although Soul Underground employed a number of established journalists, it gained a reputation for its ‘open door’ policy and for an ability to spot and nurture talent. A passion for music was more important than formal journalistic skills. In this way, the magazine proved to be something of a career launch pad. Some of the writers, artists, photographers and DJs associated with the magazine stayed within the media, while others moved into music and fashion

Although critically successful and intermittently profitable, Soul Underground was undercapitalized and unable to cope financially with the sudden drop in ad revenue that occurred around the end of 1990. Unable to secure financial backing, Lubich was forced to close Soul Underground in January 1991

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