Sorry, Sorry - Recording and Production

Recording and Production

In July 2008, Super Junior announced the initial preparations for Sorry, Sorry. In November 2008, Kyuhyun wrote in his fancafe stating that he was preparing for the third album "bit by bit". During a press conference in January 2009 for a Super Show encore concert in Seoul, Kang-in stated that the album will be in a style that will make the audience see a different side of Super Junior. He further commented that while their second album Don't Don did well in 2007, activities promoting the album were lacking due to the activities of different subgroups. Therefore, there will be a concentrated effort to increase promotional activities in order to make Sorry, Sorry more successful. On March 2, SM announced the official release date to be on March 12, 2009.

An image teaser of the album was released on March 4, 2009 and a video teaser of the album was released on March 6. "Sorry, Sorry" was released as a digital single through various Korean MP3 sites on March 9.

The album's second promotional single "It's You" was revealed on May 11, 2009. After only five hours of release, the single became the #1 song on Cyworld's Music Charts. A repackaged version of Sorry, Sorry, with four new bonus tracks which included "It's You", was released on May 14, 2009.

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Famous quotes containing the words recording and/or production:

    I didn’t have to think up so much as a comma or a semicolon; it was all given, straight from the celestial recording room. Weary, I would beg for a break, an intermission, time enough, let’s say, to go to the toilet or take a breath of fresh air on the balcony. Nothing doing!
    Henry Miller (1891–1980)

    ... this dream that men shall cease to waste strength in competition and shall come to pool their powers of production is coming to pass all over the earth.
    Jane Addams (1860–1935)