Programming
SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, thriller, horror, Bollywood, and live events. Some of its most successful programmes to date include Boogie Woogie; C.I.D.; Comedy Circus; Indian Idol; an adaptation of the worldwide Pop Idol (American Idol); Jassi Jaissi Koi Nahin (There Is No One Like Jassi), an adaptation of the Colombian telenovela Betty la fea (Ugly Betty)''Fame Gurukul, a mixture of Indian Idol and Bigg Boss; Jhalak Dikhhla Jaa; 10 Ka Dum, the Indian adoption of popular game show Power of 10; and Aahat (a Horror Show).
In July 2010, Sony Pictures Entertainment announced that it has bought the copyrights of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire) from STAR Plus and aired KBC 4 with its original host Amitabh Bachchan on the Indian SET. KBC 1 & 2 were hosted by Amitabh Bachchan and KBC 3 was hosted by Shahrukh Khan on STAR Plus. Kaun Banega Crorepati(KBC) Season 5 started on Sony Entertainment Television on the independence day, 15 August 2011 with its brand new 1st Episode which saw a blockbuster opening of 5.24 TVRs, in the top 3 metros Mumbai, New Delhi and Kolkata.
Read more about this topic: Sony Entertainment Television (India)
Famous quotes containing the word programming:
“If there is a price to pay for the privilege of spending the early years of child rearing in the driver’s seat, it is our reluctance, our inability, to tolerate being demoted to the backseat. Spurred by our success in programming our children during the preschool years, we may find it difficult to forgo in later states the level of control that once afforded us so much satisfaction.”
—Melinda M. Marshall (20th century)