History
In May 1976, Mego launched a 12 ΒΌ inch celebrity doll line to compete directly with Mattel's Barbie doll. The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher. Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.
The Cher doll was the No. 1 selling doll in 1976. After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series.
Read more about this topic: Sonny & Cher Dolls
Famous quotes containing the word history:
“Universal history is the history of a few metaphors.”
—Jorge Luis Borges (1899–1986)
“Those who weep for the happy periods which they encounter in history acknowledge what they want; not the alleviation but the silencing of misery.”
—Albert Camus (1913–1960)
“Whenever we read the obscene stories, the voluptuous debaucheries, the cruel and torturous executions, the unrelenting vindictiveness, with which more than half the Bible is filled, it would be more consistent that we called it the word of a demon than the Word of God. It is a history of wickedness that has served to corrupt and brutalize mankind.”
—Thomas Paine (1737–1809)