History
In May 1976, Mego launched a 12 ΒΌ inch celebrity doll line to compete directly with Mattel's Barbie doll. The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher. Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.
The Cher doll was the No. 1 selling doll in 1976. After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series.
Read more about this topic: Sonny & Cher Dolls
Famous quotes containing the word history:
“The History of the world is not the theatre of happiness. Periods of happiness are blank pages in it, for they are periods of harmony—periods when the antithesis is in abeyance.”
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