History
In May 1976, Mego launched a 12 ΒΌ inch celebrity doll line to compete directly with Mattel's Barbie doll. The first dolls were Sonny and Cher, with Bob Mackie designing an extensive wardrobe for Cher. Mego held a 1,000 guest dinner dance at the Waldorf-Astoria to launch the dolls.
The Cher doll was the No. 1 selling doll in 1976. After the great success of sales of dolls in 1976, another Cher set was released in 1977, including a new wardrobe with a dress, a new doll and a set of interchangeable clothes. The range was closed in 1978 after the release of other toys for the series.
Read more about this topic: Sonny & Cher Dolls
Famous quotes containing the word history:
“Perhaps universal history is the history of the diverse intonation of some metaphors.”
—Jorge Luis Borges (1899–1986)
“There is no example in history of a revolutionary movement involving such gigantic masses being so bloodless.”
—Leon Trotsky (1879–1940)
“Spain is an overflow of sombreness ... a strong and threatening tide of history meets you at the frontier.”
—Wyndham Lewis (1882–1957)