Development
Development for Sonic the Hedgehog began in April 1990, after Sega ordered its AM-8 team to develop a game featuring a mascot for the company. After choosing a hedgehog as the main character, the 5-person group changed its name to Sonic Team and started working on Sonic the Hedgehog. Among the game's developers were character designer Naoto Ōshima, game programmer Yuji Naka and designer Hirokazu Yasuhara.
Akira Watanabe, the illustrator of the character art featured on the game packaging, said that his sole goal was to depict the characters as "colorful" and to use clear cutting lines and gradation to "finish them neatly." Watanabe said that the developers asked him to create a package design "similar to pop art." Watanabe aimed to create the design "without being particular to conventional packages." Watanabe intended to create an "original, stylish pop game package."
Read more about this topic: Sonic The Hedgehog (1991 video game)
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