Advertising
Since 2003, Rethink Communications is Solo Mobile's advertising agency. From 2005 until 2008, Solo Mobile advertised its Walkie talkie service. Starting in 2007, Solo claimed to have the lowest rates in Canada. Advertisements for this brand have been drastically reduced after Bell Canada purchased Virgin Mobile Canada on May 7, 2009. Solo would mainly depend on word of mouth, its own website and third-party retailers to promote its products. The end of Solo Mobile's retail presence in October 2011 also meant that the brand would no longer advertise to new customers.
Solo Mobile was subject to criticism because one of its advertisements featured an antisemitic message.
Read more about this topic: Solo Mobile
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)