In Australia, Solo is a carbonated lemon-flavoured soft drink manufactured by Schweppes Australia.
Solo was launched in Australia in 1973 as the ready to drink version of traditional 'pub squash'. It is positioned as a very masculine drink and has had many television commercials that play to its overtly male image., the latest being "Game On" since joining the Football Federation of Australia, which has been highly successful in. There are 6 variants of Solo: Original Lemon, Lemon & Lime, Solo Sub (no added sugar), Solo Guarana, Solo Low carb and Solo Strong. It is the market leader of lemon soft drinks in Australia and grew by over 30% in 2007.
The latest addition to the Solo range is the Solo Strong, which contains guarana and caffeine.
Cadbury Schweppes once made an energy drink in the U.S. called Coolah Energy that referred to the Australian Solo as its inspiration. It used the tagline "Energy from Down Under". It listed boronia as an ingredient, a citrus plant in Australia known more worldwide for use in floral arrangements than its fruit. Cadbury Schweppes has discontinued the Coolah Energy drink.
Cadbury Schweppes sold a similar citrus drink named Rondo in the United States market during the late 1970s and 80s.
In 2012 the iconic Solo man character from the 1970s, 1980s and early 1990s was revived by the advertising agency BMF as part of a new Solo advertising campaign.
Famous quotes containing the words solo and/or soft:
“All mothers need instruction, nurturing, and an understanding mentor after the birth of a baby, but in this age of fast foods, fast tracks, and fast lanes, it doesn’t always happen. While we live in a society that provides recognition for just about every life event—from baptisms to bar mitzvahs, from wedding vows to funeral rites—the entry into parenting seems to be a solo flight, with nothing and no one to mark formally the new mom’s entry into motherhood.”
—Sally Placksin (20th century)
“Even the most incompetent English actor, coming on the stage briefly to announce the presence below of Lord and Lady Ditherege, gives forth a sound so soft and dulcet as almost to be a bar of music. But sometimes that is all there is. The words are lost in the graceful sweep of the notes.”
—Robert Benchley (1889–1945)