Brands
Jinro is the largest manufacturer of soju. (76 million cases sold in 2008). The most popular variety of soju is currently Chamisul (참 이슬 - literally meaning "real dew"), a quadruple-filtered soju produced by Jinro, but recently Chum-Churum (처음처럼 - "like the first time") of Lotte BG (롯데) is raising its market share. However, the most popular brands vary by region. In Busan, C1 Soju (시원 소주) is the local and most popular brand. A maple flavored soju, Ipsaeju (잎새주), is popular in the Jeollanam-do region. The Daegu Metropolitan Area has its own soju manufacturer, Kumbokju with the popular brand Cham (참). Further north in the same province, Andong Soju is one of Korea's few remaining traditionally distilled brands of soju. On the Special Self-Governing Province of Jeju-do, Hallasan Soju is the most common brand, being named after the island's main mountain Mt. Halla. In Gyeongsangnam-do and Ulsan, the most popular is White Soju (hangul: 화이트소주), produced by Muhak in Masan. However, as soon as one crosses the border from Ulsan north to Gyeongju in Gyeongsangbuk-do, it is almost impossible to buy White Soju and instead the most popular is Chamisul and Cham.
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