Software Industry - Leading Companies: Mindshare and Marketshare

Leading Companies: Mindshare and Marketshare

In terms of technology leadership, the software industry has long been led by IBM. However, Microsoft became the dominant PC operating system supplier. Other companies that had substantial mindshare (not marketshare) in the software industry are Sun Microsystems, the developer of the Java platform (purchased by Oracle in 2009). However in terms of revenues coming from software sales, the software industry is clearly dominated by Microsoft, since inception. Microsoft products are still sold in largest number across the globe.

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