Soft Power - Limitation

Limitation

Soft power has been criticized as being ineffective by authors such as Niall Ferguson in the preface to Colossus. Neorealist and other rationalist and neorationalist authors (with the exception of Stephen Walt) would generally disregard soft power since they assume for theoretical purposes that actors in international relations respond to only two types of incentives: economic incentives and force.

As a concept, it is often hard to distinguish between the effects of soft power and other factors. For example, Janice Bially Mattern asserts that George W. Bush's use of the phrase "you are either with us or against us" was an exercise in soft power, since no explicit threat was included. However, rationalist authors would merely see this as an 'implied threat', and that direct economic or military sanctions would likely follow from being 'against us'.

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