Soft On Demand - Content Soft Association

Content Soft Association

The Japanese AV industry has several different "ethics groups", which are voluntary organizations to assure adherence with Japanese pornography laws and to regulate content and copyrights. The earliest of these organizations was founded by the major AV companies in 1972 and is known in English as the Nihon Ethics of Video Association (NEVA) or in Japanese, Nippon Video Rinri Kyōkai (日本ビデオ倫理協会 "Japan Video Morality Association"), usually abbreviated as "Biderin" or "Viderin" (ビデ倫). In response, SOD in 1996 began its own regulatory group known as the Media Ethics Association (Media Rinri Kyōkai or メディア倫理協会), usually abbreviated as Medirin（メディ倫). Medirin was composed of "indie" companies, independent AV studios which explored porn themes forbidden by NEVA rules and which used a smaller-pixeled censorship mosaic for their videos. Medirin was re-organized in 2005 to form the Content Soft Association (CSA), called in Japanese Content Soft Kyōdō Kumiai (コンテンツ・ソフト協同組合 "Software Content Association"), to review and regulate adult videos and adult game software. The CSA has more than 65 members among AV producers comprising most of the SOD group and some other major companies. Members include: