History
The counter-service soda fountain was introduced in 1903, and around that same time, drugstores began to attract noontime customers by adding sandwiches and light lunches. The beverage menu at a soda shop usually included ice cream sodas, chocolate malteds, fountain colas and milkshakes. A 1915 issue of Soda Fountain magazine stated: "The soda fountain of today is an ally of temperance... Ice cream soda is a greater medium for the cause of temperance than all the sermon ever preached on that subject."
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