Concept
Mirman said "People should be able to buy socks and stockings as easily as they buy newspapers". She envisioned small shops that only sold women's tights, stockings, and socks. With this in mind, Sock Shop outlets were placed for convenience on busy city streets, in train stations, subway stations and at airports. They were small, between 400 and 1,200 square feet (110 m2), and had no visible doors, which drew passers-by (as many as 1000 a day) into the store. Their stock featured bold colours, dramatic patterns and novelty designs in hundreds of styles. Prices were considered moderate at £0.99 to £24.99 per pair in 1987, with the priciest designs including gold-lace tights.
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