Relationship With Social Organization
Language-based collective representations of the past as well as of the future, enable agents to escape the present, to enter into future as well as past imagined worlds, and to reflect together on these worlds. Moreover, in relation to the past, present, and future, the agents may generate alternative representations. These alternative constructions imagined, discussed, struggled over, and tested, make for the generation of variety, a major input into evolutionary processes, as discussed elsewhere .
Such variety may also lead to social conflicts, as agents disagree about representations, or oppose the implications or remedies to problems proposed by particular agents. This opens the way for political struggles about alternative conceptions and solutions (where democratic politics entails at times collective self-reflectivity par excellence).
In general, such processes enhance the collective capacity to deal with new challenges and crises. Thus, a collective has potentially a rich basis not only for talking about, discussing, agreeing (or disagreeing) about a variety of objects including the "collective self" as well as particular "individual selves"; but it also has a means to conceptualize and develop alternative types of social relationships, effective forms of leadership, coordination and control, and, in general, new normative orders and institutional arrangements.
Collectives can even develop their potentialities for collective representation and self-reflectivity, for instance through innovations in information and accounting systems and processes of social accountability. These potentialities enable systematic, directed problem-solving, and the generation of variety and complex strategies. In particular selective environments, these make for major evolutionary advantages.
Read more about this topic: Sociology Of Human Consciousness
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