Sociology of Gender - Embodiment

Embodiment

Embodiment may be defined as the ways in which cultural ideals of gender in a given society create expectations for and influence the form of our bodies. There is a bidirectional relationship between biology and culture; by embodying societally determined gender roles we reinforce cultural ideals and simultaneously shape, both temporarily and permanently, our bodies, which then perpetuates the cultural ideal. While there is actually more variation in body type within the male and female sexes than there is between the two sexes, embodiment exaggerates the perceived bodily differences between gender categories. Social embodiment, for both men and women, is variable across cultures and over time. Examples of women embodying gender norms across cultures include foot binding practices in Chinese culture, neck rings in African and Asian cultures, and corsets in Western cultures. Another interesting phenomenon has been the practice of wearing high heels, which shifted from a masculine fashion to a feminine fashion over time. In the United States, the ideal body image and dimensions have changed for both women and men, with the body ideal female body shape becoming progressively slimmer and the body ideal for men becoming progressively larger. These differences are epitomized in the example of children’s toys; G.I. Joe dolls depict the physical ideals for boys and Barbie dolls embody the ideals for girls. The Beauty Myth, as discussed in Naomi Wolf’s book The Beauty Myth: How Images of Beauty Are Used Against Women, refers to the unattainable standard of beauty for women, which sustains consumer culture. In contrast, men’s bodies are also “dictated” by cultural ideals of gender, as is evident in consumer culture—especially beer commercials—in which men are portrayed as outdoorsy, tough, strong, and “manly.”