Engagement Advertising
The digital advertising technology allows brands to reach, engage, and spread messages through a targeted audience of consumers in social media. SocialVibe serves engagements for brands by positioning their ads in a value-exchange system. Consumers can watch and engage with advertisements in order to receive things they want such as virtual currency or premium content without ever paying out of pocket.
The company’s ads seem to be generating better click through rates than traditional display advertising. The company says that its incentivized engagements enable consumers to decide how and when they would like to engage with a brand. By self-selecting social media engagements from SocialVibe, consumers have a greater likelihood of spending time with the message, completing the engagement and sharing the advertisement with their social community across Facebook and Twitter. The company was featured in Advertising Age in October 2010 for its brand advertising solution for major publishers including the world's largest social gaming network.
SocialVibe has powered major ad campaigns for brands such as Microsoft, Visa, Apple, Disney, Coca Cola, Kia, Kraft, Macys, Nestle, Procter & Gamble and Discover. The ad company, which includes owned-and-operated charity site Give.SocialVibe.com, powers social media engagements that offer incentives for users to interact with brand messaging in a unique value exchange.
Read more about this topic: Social Vibe
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