Social Vibe - Engagement Advertising

Engagement Advertising

The digital advertising technology allows brands to reach, engage, and spread messages through a targeted audience of consumers in social media. SocialVibe serves engagements for brands by positioning their ads in a value-exchange system. Consumers can watch and engage with advertisements in order to receive things they want such as virtual currency or premium content without ever paying out of pocket.

The company’s ads seem to be generating better click through rates than traditional display advertising. The company says that its incentivized engagements enable consumers to decide how and when they would like to engage with a brand. By self-selecting social media engagements from SocialVibe, consumers have a greater likelihood of spending time with the message, completing the engagement and sharing the advertisement with their social community across Facebook and Twitter. The company was featured in Advertising Age in October 2010 for its brand advertising solution for major publishers including the world's largest social gaming network.

SocialVibe has powered major ad campaigns for brands such as Microsoft, Visa, Apple, Disney, Coca Cola, Kia, Kraft, Macys, Nestle, Procter & Gamble and Discover. The ad company, which includes owned-and-operated charity site Give.SocialVibe.com, powers social media engagements that offer incentives for users to interact with brand messaging in a unique value exchange.

Read more about this topic:  Social Vibe

Famous quotes containing the words engagement and/or advertising:

    We must continually remind students in the classroom that expression of different opinions and dissenting ideas affirms the intellectual process. We should forcefully explain that our role is not to teach them to think as we do but rather to teach them, by example, the importance of taking a stance that is rooted in rigorous engagement with the full range of ideas about a topic.
    bell hooks (b. 1955)

    The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.
    Debbie Taylor (20th century)