Social software applications include communication tools and interactive tools often based on the Internet. Communication tools typically handle the capturing, storing and presentation of communication, usually written but increasingly including audio and video as well. Interactive tools handle mediated interactions between a pair or group of users. They focus on establishing and maintaining a connection among users, facilitating the mechanics of conversation and talk.
Read more about Social Software: Social Software Vendor Lists, Politics and Journalism, Comparison of Communication and Interactive Tools, Emerging Technologies, Debates or Design Choices, Theory, History
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“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)